YouTube adds AI-generated content labeling tool

Written By Reiff Valliant & Co.

Illustration: Alex Castro / The Verge

YouTube has announced a way for creators to self-label when their videos contain AI-generated or synthetic material.

From The Verge: The platform previously said it would require creators to disclose AI-generated material in 2024. But like other creator platforms, labels are based on the honor system.

The HCA’s take: We support methods in service of transparency regarding AI-created content, but without accountability there is no safeguard against bad actors refusing to label content. The only solution is to certify the creators themselves.

Reiff Valliant & Co. https://reiffvalliant.co
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