The Human Creator Alliance is a Public Benefit Corporation (PBC).
Generative AI is being used to mass produce misinformation, is infringing on creator’s copyrights, and breaking economic market forces in a way that devalues human creators: artists, writers, coders, designers, and everyone else who creates.
We’re here to fix this.
Our Mission is Baked into Our Charter
We knew that if we were going to start a company to deal with the consequences of generative AI, our social mission must be in our DNA. So we created a Public Benefit Corporation (PBC) to ensure that we will always have a north star to guide us. A PBC is a legal entity with a legally binding mission but is still enabled to operate much like any other startup, which gives up the ability to dramatically scale our future impact
Our Core Beliefs
Our Vision
Creativity is first and foremost a human pursuit.
Creativity is the synthesis of human experience, original thought, philosophical worldview, and indeed the human soul, output into a unique new expression. Artificial intelligence tools have reached a point where they can simulate this synthesis, but it is as defined by its name: artificial. Human creation has inherent and intrinsic value, contrarily a machine's experience is disconnected from any model of reality, and no ability for original thought or philosophical inquiry, and most certainly lacks the spark or essence we commonly refer to as the human soul.
Artificial Intelligence tools will forevermore be a part of the creative landscape but should be used under the deft control of a human with something to say. The Human Creator Alliance (HCA) believes it is possible to deploy these tools in an ethical way that values human creation; the HCA is not against Artificial Intelligence tools but does call for trust, transparency, and accountability in their usage. The HCA also believes that our culture and society should, and ultimately always will, place a premium value on purely original human-created works over those created with generative artificial intelligence.
Our Values
The Human Creator Alliance values human ingenuity, thought, reason, and creation.
The Human Creator Alliance believes creators have a right to determine if their work is used to train Artificial Intelligence tools.
The Human Creator Alliance believes AI tools have a place in the creative process if used in a transparent, ethical way.
The Human Creator Alliance believes human creators should be transparent and honest about the role generative AI tools have played in the creation of a piece.
The Human Creator Alliance respects the copyright and IP of human creators.
The Human Creator Alliance believes there is a threshold of generative AI use that once crossed, the human creator can no longer and should no longer claim ownership of the piece.
Our Chartered Mission
“The purpose of the Human Creator Alliance is to design and create a platform or product(s) that shall help facilitate a mechanism by which human creations, such as art, writing, software, code, music, audio, design, photography, film, video, documents, posts, media, content, and other human-created works, can be held accountable to ethical standards of trust and transparency with regards to the degree and manner in which Artificial Intelligence (AI) is involved in their creation. Concordantly, the Human Creator Alliance’s social mission is to preserve and value human creativity, thought, ingenuity, and the arts, to help foster and encourage both the cultural landscape and economic marketplace to more fully value human-created works, and to help mitigate the potentially disruptive and devaluing effects that AI-created content is having and may have in the future on human societies and economies.”
A Community Approach
We are also a member of the Content Authenticity Initiative (CAI), a group of media and tech companies, NGOs, academics, creators, technologists, journalists, activists, and leaders who seek to address misinformation and content authenticity at scale. Members include Adobe, Microsoft, Reuters, The New York Times, the BBC, the Associated Press, NVidia, Qualcomm, Canon, Getty Images, and many others.
As a member of the CAI, the Human Creator Alliance has direct support from the CAI team as we develop and implement our own open standards-based content authenticity feature integrations into our membership platform.
Meet the Team
Interested in joining our team?